E-NEWSLETTER l MARCH 2021
A MESSAGE FROM OUR CEO
Education about printed circuit boards is something we take very seriously here at ASC. We believe that it is our responsibility as PCB fabricators to educate and provide our customers with as much information as possible about the products we build. This is especially true today when the level of our technology is rising so quickly that it is difficult to keep up.

Over the past few years, we have developed a complete education program for not only our own customers and employees, but for the entire industry as well.

As part of this important initiative, we have offered numerous webinars and lunch and learns as well as a series of micro books on Thermal Management, RF Microwave and Flex and Rigid Flex fundamentals.
We have also produced a book of PCB Fundamentals that has been very well received.

We are proud to say that so far, we have nearly 13,000 downloads, including over 4,300 downloads for our Flex and Rigid Flex Design Fundamentals book!

If you have not yet downloaded any or all of these books please do so by using the links below.
And yes, stay tuned, there are more coming.

In this edition of our tech newsletter, we will feature articles and information about flex and rigid flex including an interesting excerpt from that Flex and Rigid Flex book.

So, sit back and enjoy and as always thanks for your interest and your business. We could never do it without you.

Sincerely,

Anaya Vardya
President and CEO
American Standard Circuits
OUR BOOKS ARE DOING GREAT!
FLEX AND RIGID-FLEX FUNDAMENTALS                                                        4,387 DOWNLOADS       
FUNDAMENTALS OF RF/MICROWAVE PCBS                                                   3,823 DOWDLOADS
PCB FUNDAMENTALS                                                                                        3,057 DOWN LOADS
THERMAL MANAGEMENT A FABRICATOR’S PERSPECTIVE                         1,439 DOWNLOADS
EXCERPT FROM OUR FLEX BOOK

Flex and rigid-flex circuits have proven to be among the most versatile and useful electronic interconnection technologies. They are also among the most complex. ASC conceived, developed, and published “The Printed Circuit Designer’s Guide to Flex and Rigid-Flex Fundamentals” to alert the PCB designer to some of the common issues that, if left unaddressed, can cause delay in getting the circuit manufactured. The book is most fundamentally about getting a proper documentation package into the hands of your flex and rigid-flex fabricators and providing the knowledge you need to work with the manufacturer to solve problems before they occur.

In truth, documentation may not seem to be an overly interesting topic, but it is a critical element of the business transaction that helps assure accurate communication between the flex circuit designer / customer and the vendor. If the information presented to the flex fabricator is clear, complete, and easily understood, the chances of getting the product right on the first pass are greatly enhanced. Unfortunately, flex circuit manufacturers frequently complain that up to 75% of the documentation packages they receive require some sort of clarification from the customer. As a result, precious time is wasted pursuing important missing information or clarifying unclear information that is vital to meeting delivery targets with a quality product. The missing or unclear information is potentially injurious to the bottom lines and reputations of both customer and vendor.

The book is a series of discussions around common errors of omission and commission which frequently hold up the production of a flex or rigid-flex circuit or make it vulnerable to substandard manufacturing. These discussions are broken down into two main sections: material-related issues, and circuit design features and layout in the following chapters of the book:

·        Calling out materials for flex circuits and getting it right
·        Designing flex circuits for first-pass success
·        Review of general requirements for flexible circuit data packages
·        Advantages of flex and rigid

This detailed list of issues requiring attention will typically vary from design to design; however, there are some common issues that come up time and again. This book addresses the main issues of common concern that often require attention by the customer to assure a smooth journey through the manufacturing process.

UPCOMING WEBINARS
Taiyo's Solution for Thermal Management Materials
March 24, 2021
10:00 am to 11:00 am (CDT)

We'll discuss the electronics industry's growing need for materials to handle extreme heat and our solution which includes high temperature resistant solder mask and heat dissipating products.
Z-Axis Interconnects: Game Changing Innovations
April 14, 2021
11:00 am to 12:00 pm (CDT)

Advanced methods to create a "Z-Axis" connection are being utilized in many applications. Transient Liquid Phase Sintering (TLPS) Materials, which is the use of copper sintering paste, i.e., Ormet® Paste Z-interconnects instead of plating.
CHECK OUT OUR 77 SECOND WEBINARS!
Our Experts are one reason why American Standard Circuits is North America's leading independent PCB fabricator. Our entire experienced and professional staff is ready and able to make your next PCB project easy!